Generative Logotype
Programmed a non-deterministic logo for myself to fit all occasions.
Creative Coding
2021
![](https://freight.cargo.site/t/original/i/9968768029213da6e96e502e9ee58ef6b18d6c3caed32d5e25717d34a1db93bc/Rada_Logo-07.jpg)
APPROACH + THINKING
APOPHENIA
• Psychological phenomenon of seeing meaningful patterns in randomness
• Allow others to discern and develop a subjective interpretation
• Find clarity in ambiguity
GESTALT THEORY
• The whole of anything is greater than its part
• 6 principles: similarity, continuation, closure, proximity, figure/ground, and symmetry/order
IRENE VAN NES - DYNAMIC IDENTITIES (2012)
• 6 components to an identity: logo, color, typography, graphic elements, imagery, and language
• Logo as a “container” that can constantly change its content
MYSELF
• How can this logo best reflect myself – both as a person and my work?
• Personality: straightforward, honest, introvert
• Work: clean, minimal, monochromatic
TYPOGRAPHY + COLOR
![](https://freight.cargo.site/t/original/i/69c152412a635f3e86926ec0ab50195a2bea6c88611cd8d64f25019812936bb9/Iteration-05.jpg)
ITERATIONS
![](https://freight.cargo.site/t/original/i/00f04202daa61543ad031cd5c6b0cffd7b8a3a3cb52e151b858e21f282f5097c/Iteration-04.jpg)
B on W :
- Missing graphic quality
- Lacking sense of closure
- Not versatile with white backgrounds
![](https://freight.cargo.site/t/original/i/5549354b021409a0fb23e3d6a7e65eebdce84c17533da4541683a43eeaa815bd/Iteration-06.jpg)
W on B :
- Emphasis on letters
- Clear bounded closure and “container”
- Perceptible with various colored backgrounds
MAPPING QUADRANTS
![](https://freight.cargo.site/t/original/i/702dc32d4b039c2b6f1623bd18bd1255a98e01200991bb4bce24bb7cd903b0f1/Coordinates-03.jpg)
FINAL PRODUCT ON PROCESSING
![](https://freight.cargo.site/t/original/i/02ab620c99d555e9957fc1996e2358f7b3971b07ea78affde40cc4cc69851084/Demo.gif)
![](https://freight.cargo.site/t/original/i/22a96f2c1ac55f473969da89e3425a5008601052f05607ea3c6a958674fa9c12/Variations.001.jpeg)