Generative Logotype
Programmed a non-deterministic logo for myself to fit all occasions.
Creative Coding
2021
APPROACH + THINKING
APOPHENIA
• Psychological phenomenon of seeing meaningful patterns in randomness
• Allow others to discern and develop a subjective interpretation
• Find clarity in ambiguity
GESTALT THEORY
• The whole of anything is greater than its part
• 6 principles: similarity, continuation, closure, proximity, figure/ground, and symmetry/order
IRENE VAN NES - DYNAMIC IDENTITIES (2012)
• 6 components to an identity: logo, color, typography, graphic elements, imagery, and language
• Logo as a “container” that can constantly change its content
MYSELF
• How can this logo best reflect myself – both as a person and my work?
• Personality: straightforward, honest, introvert
• Work: clean, minimal, monochromatic
TYPOGRAPHY + COLOR
ITERATIONS
B on W :
- Missing graphic quality
- Lacking sense of closure
- Not versatile with white backgrounds
W on B :
- Emphasis on letters
- Clear bounded closure and “container”
- Perceptible with various colored backgrounds
MAPPING QUADRANTS
FINAL PRODUCT ON PROCESSING
