The Macallan Art Basel
Experiential Design
Installation Design
Graphic Design
Architectural Drafting
3D Modeling & Rendering
2022
The Bass Museum, Miami
Agency: MATTE Projects
Credits: Kate Roberts, Tom Lee, Eugene Young, David Orellana, Noel Zheng, Rada Singhasaneh, Rene Gibson, Andres Weinger, Oscar Zabala, Laetitia Sebban, Douglas Calhoun, Amanda Contrada, Francesca Lasalla, Daniela Miles, Luke Berry, Francesca Valente, Cassie Leventhal, Nicole Elkins, Sara Lucas, Victor Bui
Credits: Kate Roberts, Tom Lee, Eugene Young, David Orellana, Noel Zheng, Rada Singhasaneh, Rene Gibson, Andres Weinger, Oscar Zabala, Laetitia Sebban, Douglas Calhoun, Amanda Contrada, Francesca Lasalla, Daniela Miles, Luke Berry, Francesca Valente, Cassie Leventhal, Nicole Elkins, Sara Lucas, Victor Bui
An immersive weekend-long experience during Art Basel Miami Beach 2022 at The Bass Museum for the launch of The M Collection of single-malt whiskies: The Macallan M, M Black, and M Copper. The experience features a light installation inspired by the brand’s origin, the River Spey, and choreography by the New York City Ballet. The experience culminates with a special live performance by James Blake against an AI generated projection mapping by new media artist Oscar Zabala on the Bass Museum facade.
Architectural Drafting & Renders
Brand Identity
