RADA SINGHASANEH




Multidisciplinary designer
based in New York City.


Experiential Design
Art Direction
Branding & Identity
 @ MATTE Projects

























Past Projects



© 2020
Info

HOUSE OF THE MACALLAN


2023
Miami
New York
Los Angeles
Aspen




Experiential Design
Installation Design
Graphic Design
Architectural Drafting
3D Modeling & Rendering

Agency: MATTE Projects
Credits: David Orellana, Jordan Glenn, Rada Singhasaneh, Mark Rakhmanov, Andres Weinger, Eugene Young, Cassie Leventhal, Jonny Cartagena, Sara Lucas, Amanda Contrada, Philip Hooghuis, Sarah Unger, Luke Berry, Daniel Bryne


House of The Macallan, the brand’s biggest event series, is a traveling immersive experience spanning 2 months across 4 cities–New York, Miami, Los Angeles, and Aspen. In engaging with avid collectors and newcomers of the brand, the activation features dynamic installations, bespoke product display, custom bar, and tasting moments. The event aims to bridge their brand pillars of nature and innovation with their tagline, “mastery meets nature.”


MIAMI, FL






NEW YORK, NY





LOGO DESIGN








BRANDED ASSETS