YSL Beauté
Experiential Design
Art Direction
Graphic Design
Visual Merchandising
2023
Malibu, CA
Agency: MATTE Projects
Credits: Lennon Chuang, Akua Kwakwa, Noel Zheng, Rada Singhasaneh,
Austin Aubry, Aim Wagemans, Douglas Calhoun, Daniela Miles
Credits: Lennon Chuang, Akua Kwakwa, Noel Zheng, Rada Singhasaneh,
Austin Aubry, Aim Wagemans, Douglas Calhoun, Daniela Miles
MATTE collaborated with YSL Beauté to curate an unparalleled coastal escape – an signature YSL experience – nestled in the heart of Malibu. This exclusive press event unfolds as a poolside haven, offering an array of immersive experiences: a makeup station, an olfactory lab, to unique tooth gems and ear piercings. Beyond this, bespoke features includes branded moments from vintage photobooth, Candy Glaze candy station, cotton candy cart, to charming heart-shaped pool floaties. As the afternoon breeze ushers in guests, influencers are invited to bask in the timeless Malibu sunset, culminating in the timeless view of the Malibu sunset.
