Rada Singhasaneh

Spatial and experiential designer based in New York City.

Past Projects Info Email

Planet OMEGA

2023
Chelsea Factory,
New York City

Experiential Design
Exhibition Design
Graphic Design
3D Modeling & Rendering

Agency: MATTE Projects
Credits: Rada Singhasaneh, Noel Zheng, Michael Yu, Andres Weinger, Leo Oliva, Aim Wagemans, Lauren Labadie, Rachel Landry, Lennon Chuang, Karlyn Sykes

Marking over 174 years of Swiss luxury, Planet OMEGA debuted in the U.S with a 12-day immersive exhibit in New York City. The iconic Chelsea Factory was brought to life through modular design that highlighted the brand’s seven pillars: Olympic Games & Sports, Space, Glamour, Precision, Ocean, James Bond and Heritage.

The East Hall showcased the Planet OMEGA exhibit with functional updates, AR watch experiences, and custom vitrines that displayed iconic timepieces that once belonged to Elvis, JFK, and more. Simultaneously, the West Hall seamlessly adapted to diverse programming, hosting panels, interviews, lounge spaces, and private dinners with distinguished ambassadors like Nicole Kidman, Daniel Craig, Andrew Garfield, Cindy Crawford, Kaia Gerber, and more. Over 11 days and 8 nights, the outcome was a sophisticated convergence of global brand recognition, and memorable moments within the refined universe of OMEGA.