Planet OMEGA

Experiential Design
Exhibition Design
Graphic Design
3D Modeling &
Rendering

Chelsea Factory,
New York City

2023

An immersive experience by OMEGA and MATTE Projects.

Marking over 174 years of Swiss luxury, Planet OMEGA debuted in the U.S with a 12-day immersive exhibit in New York City. The iconic Chelsea Factory was brought to life through modular design that highlighted the brand’s seven pillars: Olympic Games & Sports, Space, Glamour, Precision, Ocean, James Bond and Heritage.

The East Hall showcased the Planet OMEGA exhibit with functional updates, AR watch experiences, and custom vitrines that displayed iconic timepieces that once belonged to Elvis, JFK, and more. Simultaneously, the West Hall seamlessly adapted to diverse programming, hosting panels, interviews, lounge spaces, and private dinners with distinguished ambassadors like Nicole Kidman, Daniel Craig, Andrew Garfield, Cindy Crawford, Kaia Gerber, and more. Over 11 days and 8 nights, the outcome was a sophisticated convergence of global brand recognition, and memorable moments within the refined universe of OMEGA.