RADA SINGHASANEH




Multidisciplinary designer
based in New York City.


Experiential Design
Art Direction
Branding & Identity
 @ MATTE Projects

























Past Projects



© 2020
Info

YSL BEAUTÉ MALIBU


2023
Malibu, CA

Experiential Design
Art Direction
Graphic Design
Visual Merchandising

Agency: MATTE Projects
Credits: Rada Singhasaneh, Noel Zheng, Austin Aubry, Aim Wagemans, Douglas Calhoun, Daniela Miles, Lennon Chuang, Akua Kwakwa 


MATTE collaborated with YSL Beauté to curate an unparalleled coastal escape – an signature YSL experience – nestled in the heart of Malibu. This exclusive press event unfolds as a poolside haven, offering an array of immersive experiences: a makeup station, an olfactory lab, to unique tooth gems and ear piercings. Beyond this, bespoke features includes branded moments from vintage photobooth, Candy Glaze candy station, cotton candy cart, to charming heart-shaped pool floaties. As the afternoon breeze ushers in guests, influencers are invited to bask in the timeless Malibu sunset, culminating in the timeless view of the Malibu sunset.