Willy Chavarria SS25

Experiential Design
Art Direction
Lighting Design
3D Modeling

2024 
New York City

Vogue
Hypebeast
Highsnobiety
ELLE
V Magazine

Agency: MATTE Projects
Credits: Max Pollack, Lennon Chuang, Akua Kwakwa, Noel Zheng, Rada Singhasaneh,
Tori Arcuri, Kelsey DaHarb, Thad Somoza, Aim Wagemans, Mark Day, Spencer Thompson, Seana Bruff

Willy Chavarria’s SS25 collection, "América," highlights powerful socio-political themes centered on those who build cities, create music, and shape culture. The show was divided into two parts: Part I, which presented a solemn, minimalist atmosphere, and Part II, showcasing the brand’s collaborations with Adidas and Allen Edmonds. The second segment embraced an edgier, counter-culture vibe with heavy haze, red lighting, and techno beats, amplifying the bold designs. The collaboration with Adidas reimagined classic silhouettes, infusing them with authenticity and originality, while Allen Edmonds contributed footwear that added a refined touch to the collection. Don Julio also played a key role in the event, with branded elements incorporated throughout.The night ended with a red-lit after-party, featuring music by Eli Escobar and Marco Neves, celebrating the rebellious spirit and creative collaborations of the SS25 collection.