Willy Chavarria SS25
Experiential Design
Art Direction
Lighting Design
3D Modeling
2024
New York City
Willy Chavarria’s SS25 collection, "América," highlights powerful socio-political themes centered on those who build cities, create music, and shape culture. The show was divided into two parts: Part I, which presented a solemn, minimalist atmosphere, and Part II, showcasing the brand’s collaborations with Adidas and Allen Edmonds. The second segment embraced an edgier, counter-culture vibe with heavy haze, red lighting, and techno beats, amplifying the bold designs. The collaboration with Adidas reimagined classic silhouettes, infusing them with authenticity and originality, while Allen Edmonds contributed footwear that added a refined touch to the collection. Don Julio also played a key role in the event, with branded elements incorporated throughout.The night ended with a red-lit after-party, featuring music by Eli Escobar and Marco Neves, celebrating the rebellious spirit and creative collaborations of the SS25 collection.
