RADA SINGHASANEH




Multidisciplinary designer
based in New York City.


Experiential Design
Art Direction
Branding & Identity
@ MATTE Projects

























Past Projects



© 2020

UGG FEEL HOUSE X POST MALONE


2024
Los Angeles, CA

Experiential Design
Exhibition Design
Graphic Design
3D Modeling & Rendering

Agency: MATTE Projects
Credits: Rada Singhasaneh, Noel Zheng, Nick Wilson, Leo Oliva, Alex Hitchcock, Sadie Wilking, Elise Upperman, Kiara Fairbrother







The Fall 2024 UGG Feel House, in collaboration with Post Malone, created a multi-sensory space aligned with UGG’s new campaign and debut Gallery Dept. collaboration. The design featured a shoppable area, an archival wall showcasing past collaborations, a preview of the Gallery Dept partnership, a custom photo booth, and a Heritage Wall celebrating UGG’s craftsmanship. The space also included a cozy lounge, Post Malone’s favorite arcade game, and an expression wall by Cheatinsnakes. Kicking off with an exclusive performance by Post Malone, the two-week event featured podcast evenings, upcycling workshops, and customization moments. As UGG’s largest Feel House to date, the event brought together creativity, comfort, and community, leaving a lasting impression through immersive experiences and dynamic social storytelling.









DRAWINGS











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