RADA SINGHASANEH

Multidisciplinary designer
based in New York City.

Experiential Design
Art Direction
Branding & Identity

@ MATTE Projects

Past Projects

© 2020

DISNEY DONALD DUCK’S 90TH

2024
New York City

Experiential Design
Art Direction
3D Modeling & Rendering

Agency: MATTE Projects
Credits: Rada Singhasaneh, Andre Brown, Trinity Montgomery, Nick Wilson, Thad Somoza, Leo Oliva, Michael Yu, Aim Wagemans, Joey Daoud, Eugene Young, Tori Arcuri, Lewy Westhoff, Ross Arcuri, Steven Almonte, Spencer Thompson, Ben Swanson-Ralph, Jared Bordeaux, Caro Fortuna, Michael Czeizinger, Harrison Nalevansky, Vlad Omazic, Philey Sanneh, Karleah Delmoral, Jess Licata, Wes Kloefkorn, Sinister Studios, Salvo Behar, Shreena Shah, Kiara Fairbrother

As part of the 2024 "Mickey In Real Life" campaign, Donald Duck’s 90th birthday celebration is set to captivate Gen Z influencers and tastemakers with a self-expressive and authentic experience in New Duck City. This collaboration aims to create a memorable and buzzworthy moment, teasing the larger MIRLcampaign. The festivities will include both global and local elements, featuring a 90s-themed block party, interactive branded touchpoints, and an exclusive DJ performance by Anderson .Paak, aka DJ Pee .Wee. Donald’s iconic personality will be brought to life through innovative tech displays and unique opportunities for content creation. By involving influencers and partners, this event will generate significant PR, enhance the relevance of the Mickey & Friends brand, and deeply resonate with the Gen Z audience.