Rada Singhasaneh

             Spatial and experiential designer based in New York City.

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Anua Dew on the Go


2026
New York, NY Experiential Design
Spatial Design
Visual Merchandising

Agency: CNC
Credits: Rada Singhasaneh, Andrew Edell, Kalynne Coleman, Brittney Burton, Jane Morledge, Katie Copeland, JJ Mendoza, Michelle Wu, Jason Witkes, Erin Stowell, Matthew Barth, Marisa Pratt, Ethan Yang, Dylan Valdivia



ANUA launched the Dew on the Go NYC Pop-Up in SoHo to hero its viral PDRN Mist with Kendall Jenner as global brand ambassador. Inspired by the ease and romance of a European summer escape, the concept—Hôtel Dew—reimagined hydration as something experienced in motion. The three-day activation kicked off with an exclusive VIP preview for 100 creators, followed by two public consumer days that drew over 2,500 visitors.

The spatial layout unfolded across distinct touchpoints, seamlessly guiding visitors from campaign screenings and product education at Dew Check-In, to hands-on trials at the Hydration Station, custom beverages at the Dew Café, and retail purchases at the ANUA Gift Shop. Supported by citywide wild postings and sidewalk stencils, the pop-up combined spatial design, sampling, and on-site retail to drive over 1.8M organic social impressions.







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